Week 1 - 4
SKETCHES
We were given a task which is to create our own event. We are free to choose any topic.
What is local brand?
Local brand is a company brand marketed exclusively in only one country.
Topic : Local Branding in Malaysia
Cause of topic : Lack of supports
Target audience : Youth
Why do i choose local brand to be the topic of this project?
Local brand have been in business for quite some times but due to the lack of exposure and overshadowed by big brands in shopping malls. two of the top local brand in Malaysia are WOLFGANG and PESTLE & MORTAR.
How do i overcome this matter?
‘Every global brand once a local brand”
Why is Local Independant clothing brand is lacking of supports or appreciation ?
Based on my research, some people say Local Independant clothing brand are too overpriced while they can get cheaper by getting international brand items and the quality they used are badly off . This problem occurs due to their kick start of their brand. Dont you think the famous brands out there started their brand the same way as them? In my point of view, some of the Local Independant clothing brand in Malaysia did their designs really well but they don’t receive enough support.
Why support Local brand?
Saying that Local Independent clothing brand is ripping you off and the quality is badly off, why not raise your voice about the problem and start supporting them.
Weeks after weeks, I found out that my topic will not be very interesting in the end. So i tried finding new topics for this personal project. Luckily, Mr.Zuhaili offered me a new job which is to help AUG(company) designing their Collateral items for their upcoming event.Some of the collateral items are Backdrop design, stickers, fridge magnets, invitations cards and a video. I was a little worried about the video part because my video skills are not that good. After discussing with Mr.Zuhaili and the clients, we decided to assign another student to help me out with this project. I offered Izwan to help me with the video and he agreed without any hesitation.
Purpose Of thos collabration is to celebrate the company's 20 year's anniversary along with their achievements. One of their biggest achievement is by having 23 branches worldwide
Sketches:
Week 5: Inspirations for Collateral Items shared with the client
Week 7: Current AUG collateral items
Sticker
Week 9: Backdrop design concept approved
Week 10: Other collateral items under construction..
Week 11: Fridge magnet and sticker design ( using gradient )
Week 11: Fridge magnet and sticker design ( using gradient )
Week 12/13: Collateral items improvised ( gradient changed to colours and shapes )
gradient problem: printing issue
solution: change to shapes and 2 colours design
Backdrop design: information were suggested to be at the top because of visibility issue
